Virtual career fairs are events where employers can share their company and open positions with job seekers. While traditional career fairs happen in person, virtual career fairs are entirely online.
While some might view online events as less personal or practical, virtual fairs can actually offer employers and job seekers more opportunities. If you’re presented with the chance to join a virtual job fair this year, we recommend jumping in. You’ll likely be excited about where it takes your organization.
Why Should You Attend a Virtual Career Fair?
Attending a virtual career fair has many benefits for recruiters and employers. Now that so much of the world is virtual, you can quickly and easily reach candidates you couldn’t previously in person. The benefits are great when you weigh that reach against reasonable advertising and operating costs.
Here are some of the most significant reasons to showcase your company during one of these online events.
1. An Instantly Larger Pool of Applicants
Because of the internet, we can connect to others around the world within seconds. And now that many companies are offering jobs that are 100% online, virtual job fairs widen the candidate pool significantly. You can converse with applicants who aren’t usually able to travel to the fair destination.
In-person fairs also come with fire codes that limit the number of people per room and other size-based barriers. But a virtual job fair can have potentially limitless participants without worrying about crowds.
2. You Can Better Reach and Target Your Ideal Candidates
Rather than bringing a generic brochure or other handouts, companies at virtual career fairs can build online profiles that match the expected applicant pool. You might include an FAQ section and further details for attendees that they can’t as easily find on the company website.
Online resumes and other candidate information are also easily accessible during and after the fair, making candidate follow-up much easier and more natural.
3. You Can Take Advantage of Pre-Fair Promotion
Employers can also sign up as sponsors for virtual career fairs, which is effective promotion before the event even starts. And whether companies advertise or not, they can create brand awareness for job seekers at the event.
Job seekers can (and will) research companies they’re interested in before the fair, which increases the quality of interactions and conversations about roles. Instead of learning about the company only as they reach the front of the booth line, job seekers can enter the event already aware of workplaces that might be a good fit — including yours.
4. Save Valuable Time and Money (and Stress!)
Virtual career fair hosts don’t have to spend money on location costs, decorations, food, or other expenses that add up for in-person fairs. When the overhead costs are lower, registration fees will also be lower.
Plus, recruiters won’t spend any money traveling and finding a place to stay. They won’t need to print out a specific number of brochures, flyers, or other paper materials they’ll need in person. You just have to prepare for virtual interactions with job seekers — which is what matters most, anyway.
5. Communicate with Job Seekers in the Most Modern Ways
The modern workforce has grown up with technology, and it shows in their communication styles. When you attend online fairs, you’re speaking qualified candidates’ language, presenting your company as a forward-thinking, desirable place to work.
Give Virtual Career Fairs a Try
Virtual career fairs bring a lot of exciting opportunities to employers, recruiters, and job seekers. Alabama Media Group holds regular virtual job fairs, offering advertising packages to get you in front of the most qualified candidates.
Participate in our 2022 Online Job Fair! We are offering advertising packages with multiple components to round out your recruitment efforts and get you front and center before the most qualified job seekers. Don’t miss this opportunity to snap up the best talent – Deadline in May 25.