Content Marketing is going to be as strong as ever in 2018 – but with a twist. Strong content principles still apply: targeted, compelling, relevant content written for each persona at each different stage of the buying cycle. Read more
You constantly have your eyes open for the next innovative, different way to build brand awareness for your business. You’ve tried search engine marketing, video, and even some digital ads. You have a company blog, and you’re boosting posts on Facebook. Robust online presence – check. Read more
Content marketing: What does it mean? Who uses it? For what?
According to the Content Marketing Institute, the term can be defined as “a strategic marketing approach focused on creating and and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action.” Read more
