According to Borrell Associates, online political advertising will surpass $1 billion in 2016, over six times that of the previous presidential election. In an age when the power of TV and other traditional media is dwindling, digital advertising channels like native advertising can help a political campaign group spread its’ message to a specific voter audience. Read more
You’ve heard about the increasing popularity and attention surrounding Content Marketing and Sponsored Content. More and more businesses are asking themselves: “To Sponsor or not to Sponsor Content.” So why?
Download our informational e-book, where we review what content marketing is exactly: how it has evolved, why its matters to so many businesses, the importance of having a strategy, and how to integrate it into your current advertising efforts.
Download the Evolution of Content Marketing e-book here.
Content Marketing in 2015 was about getting introduced to the concept, getting buy-in from the executives, marketers wrapping their head around what kind of content they should be producing, and figuring out how to measure ROI.
Now that the “shiny object” of the marketing world has had a year to settle in, it’s time to get smarter, more efficient and produce more results with content marketing in 2016.
Right now, 80% of B2B organizations and 76% of B2C organizations say they are implementing content marketing as part of their overall strategy.
That’s fantastic.
However, only 30% of those B2B’s and 38% of those B2C’s say that it’s been effective. Out of this group, only 44% of marketers say they understand what a successful content marketing program should look like.
That’s not so good.
Knowing this, what does effective content marketing look like in 2016? And how can we move the needle forward in terms of more marketers understanding what goes into a good content marketing program? Read more
