As homeowners are reimagining their spaces, contractors should stay top-of-mind

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Even in the midst of COVID-19 (and maybe because of it) homeowners are thinking about big ticket projects around the house. Even though cities throughout Alabama are starting to open up again, we’re nowhere back to normal.  And with travel and vacations being put on hold, consumers are thinking how they can invest in making their own home a more fun and comfortable place to be for the entire family.  Vacation planning is turning into staycation planning, but with the activities centered in and around the home. Read more

HVAC Contractors Are Flourishing in the COVID-19 Era With These Marketing Ideas

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With more people working from home, demand for residential service is increasing while commercial business has dipped significantly.  For most contractors, Google searches for HVAC and electrical services are about the same as last year, even with COVID-19, but the mix is different with residential work searches up and commercial searches down. Read more

2020 Trends Whitepaper: What’s Next for Social

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In previous years, our annual trends e-book has included digital channels like search, display, video and voice. But what’s been made clear to us throughout 2019 is the 2020 marketing landscape will be dominated by social. Leaders like Facebook, Twitter, Instagram, Snapchat and YouTube have grown far beyond connecting friends and followers. These platforms are becoming the go-to source for news, entertainment, “TV” viewing and delivery of branded and advertising content. Read more