The constant evolution of technology never ceases to disrupt the retail industry, meaning that marketers must be constantly adapting to the evolution of technology and how they leverage it to reach potential customers. Apparent in the fall of book sales and decreased traffic to brick and mortar locations, we have already seen how the introduction of technology is forcing marketers in the retail industry to rethink their strategies and adapt them to the ever-changing world of technology. The ability for marketers to adapt to new technology allows companies to maintain their relevancy in a high traffic, constantly changing, and highly competitive space of the internet. Read more