7 Secrets of Social Media Marketing

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Social media plays a key role in any smart marketing strategy today. It can help you generate leads, reinforce customer loyalty, increase revenue and reach a broader audience. How broad? Nearly 70% of all Americans now use social media. It’s even more popular with younger Americans: 90% of people between 18 and 29 use social media, and 77% of those between 30 and 49 do. In fact, Gen Xers (ages 37   — 52) spend up to six hours and 58 minutes per week on social media, 10 percent more than the coveted Millennial market. Read more

2017 Digital Marketing Trends: What’s Next for Video & Mobile

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“Information doesn’t travel at the word of mouth anymore. It travels as the speed of light,” says Andy Russell, founder of Trigger Media and InsideHook. As information travels at the speed of light, digital advertising has to change at the speed of light in order to keep up. What are the two main mediums expected to grow and change in 2017? Video and mobile. Read more

4 Reasons Why Millennials Love Snapchat

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Though social media platform Snapchat has been around since 2011, it has just recently come to the forefront of the social media-sphere. Whether it’s because we are progressively seeing celebrities appear on the app or because of the freshly launched “memories” feature, Snapchat is becoming increasingly important among its competitors such as Facebook, Instagram and Twitter.

The primary demographic of people using Snapchat? Young people, especially millennials (ages ranging from 18-34). Read more